MINAT NASABAH MUSLIM DAN NON-MUSLIM MENYARANKAN ORANG LAIN MENJADI NASABAH BANK SYARIAH (Studi Kasus Bank Syariah di Denpasar, Bali)

Rizal Yaya, H. Hilda

Abstract


The purpose of this study is to assessthe willingness of muslim and non-muslim customers to advise others to become the customers of Islamic bank. A hundred fifty customers from various religion background, participated in the survey undertaken in an Islamic bank in Denpasar. The descriptive statistics showsthat 55.33% of the respondents agreed or strongly agreed to advise others to become the customers of Islamic banks, 0.67% disagreed or strongly disagreed and 44% neither agreed nor disagreed. Among non-Muslim customers, 61.25% agreed or strongly agreed to advise Muslims to become the customers of Islamic banks and 32.50% agreed or strongly agreed to advise other non-Muslims to become the customers of Islamic bank. Statistically, there is no different perception in advising others to become the customers of Islamic banks,between Muslim and non-Muslim respondents. Separate interviews with some Muslims and non-Muslims customers suggested that the universality of Islamic bank mechanism and their convenience in dealing with the Islamic bank were reasons to advise Muslim and non-Muslim to become the customers of Islamic bank.These findings refuse the claim of Satyagraha Movement promoted by an academician, Wedakarna, that Islamic bank is not suitable for Hindu people who are majority in Bali.

Keywords


Islamic Bank, Muslim, Non - Muslim, Customer, Marketing

Full Text:

PDF (Indonesian)

References


Arndt, J. (1967), ‘Word of mouth advertising and informal communication’, in Cox, D. (Ed), Risk Taking and Information Handling in Consumer Behaviour, Boston, MA, pp. 188-239.

Bank Jatim (2014) Bank Jatim berhasil Tingkatkan Kinerja Layanan Di 2014, Bank Jatim, diunduh pada 18 Agustus 2014, di: http://www.bankjatim.co.id/news/view/274

Beal, G.M. dan Rogers, E.M. (1957), ‘Informational success in the adoption process of new fabrics’, Journal of Home Economics, Vol. XLIX, pp. 630-4.

Bharadwaj, S.G, Varadarajan, P.R. dan Fahy, J. (1993), ‘Sustainable competitive advantage in service industries: a conceptual model and research propositions’, Journal of Marketing, Vol. 47, October, pp. 83-99.

Businesslounge.co (2013) Buzz Marketing,Paling Efektif di Indonesia, businesslounge.co, diunduh 18 Agustus 2014 pada: http://businesslounge.co/2013/01/29/buzz-marketingpaling-efektif-di-indonesia-2/

Cox, D (1967), ‘The audience as communicators’ in Cox, D (Ed) Risk Taking and Information Handling in Consumer Behaviour’, Boston, MA, pp. 172-87.

Ennew, C. T., Banerjee, A. K., dan Li, D. (2000), ‘Managing word of mouth communication: empirical evidence from India’, International Journal of Bank Marketing, Vol. 18, No. 2, pp. 75-83.

Hart., W.L., Heskett, J.L., dan Sasser, W.E. Jr (1990), ‘The profitable art of service recovery’, Harvard Business Review, July-August, pp. 148-56.

Helm, S. And Schlei, J. (1998), ‘Referral potential – potential referral: an investigation in customers’ communication in service market, Track 1 Market Relationships, Proceedings, 27th EMAC Conference, Marketing Research and Practice, pp. 41-56.

Irawan, H. (2007), Karakter dan perilaku khas konsumen Indonesia, diunduh pada 10 Oktober 2015 di: http://www.handiirawan.com/articles/archives/2007/05/29/karakter_dan_perilaku_khas_konsumen_indonesia/

Kabar3.com (2014), Rektor Mahendradatta tolak ekonomi syariah , Kabar3.com , diunduh pada 18 Agustus 2014 di: http://www.kabar3.com/news/2014/03/rektor-mahendradatta-tolak-ekonomi-syariah#.U_Gz1KNiKfk

Katz, E. Dan Lazarsfield, P.F. (1955) Personal Influence, The Free Press, Glencoe, H.

Mitchell, V. dan Greatorex, M. (1993), ‘Risk perception and reduction in the purchase of consumer services’, The Service Industries Journal, Vol. 13, No. 4, pp. 179-200.

Walker, J (1985), ‘Service encounter satisfaction: conceptualised’, Journal of Consumer Research, Vol. 9, No. 1, pp.5-14.

Visser, W.A.M dan McIntosh, A. (1998), ‘ A short review of the historical critique of usury’, Accounting, Business and Financial History, Vol. 8, No. 2, pp. 175-189.

Yaya, R., Erlangga, A., dan Abdurrahim A., (2014) Akuntansi Perbankan Syariah: Teori dan Praktik Kontemporer berdasarkan PAPSI 2013 edisi 2, Salemba Empat, Jakarta.

Zulfikri (2014) Aliansi Hindu Muda Bali Tolak Bank Syariah di Bali, Muslimdaily.net, diunduh pada 10 Oktober 2015 di: http://muslimdaily.net/berita/aliansi-hindu-muda-bali-tolak-bank-syariah-di-bali.html




DOI: http://dx.doi.org/10.21107/infestasi.v11i1.1125

Refbacks

  • There are currently no refbacks.


Creative Commons License

Faculty of Economics, University of Trunojoyo Madura
© 2016